Business decision making Essay Example | Topics and Well Written Essays - 2750 words

Business decision making - Essay Example In order to attain this aim, the paper will seek to attain the following objectives: HealthJuz is a naturally formulated juice drink that will be made in four different flavours including orange, guava, apple and pear. These different fruits will be blended naturally, extracted and made available to consumers in different parts of the UK. A fifth version will contain some important elements of extracts from plants that promote weight loss. This will be extracted naturally from products that will be gathered on organic farms in the UK and in nearby lands in Europe and transported to the UK within not more than 7 days. The products will be bottled on the fruit farms and they will exclude additives and preservatives. The products will be distributed to different outlets that will include small shops and supermarkets within 24 hours to 48 hours after extraction and bottling. This will aim at health-conscious consumers in the UK who want to avoid chemicals and other products that might be toxic and harmful to the human body. The targeted consumers will include the consumers of Greater London and some commercial hubs in South England. The geographic scope will include London and surrounding areas and communities. This will seek to target important persons particularly people who are health-conscious and people who might be concerned with their health and their livelihoods. Consumers are to be classified amongst those who are health conscious who form the existing market whilst there is an active and growing market for healthy products and health foods, there is a number of people who can be literally converted to consumers of healthy products. Hence, there is the need to identify two market segments: This implies that there is the need for Zenith Bottling to engage in some kind of conflict with the entities that control the existing market of